Free is always the best way to sell
This past Friday I made a quick stop at Mass Liquor on Chandler St in Worcester to stock up for the weekend. While wandering around between their wines and impressive selection of craft beer I noticed an attractive woman in her twenties standing awkwardly in the middle of the store. Since I was focused on more important matters, like alcohol, I mostly ignored the blond sore thumb until I got in line when she asked me if I’d like to try some vodka. So I turned around and… “wait a second… are you offering me a shot?” to which pretty lady responded “yes, it’s from Norway”, clearly overlooking my astonishment at the availability of free shots while waiting in line. I pretend to be interested in the point of origin of the deliciously clear liquid and hammered back what I believe was the first shot I’ve ever been offered in a package store. Immediately my puritanical New England sensibilities went into overdrive trying to determine how what I had just done must be wrong before coming to grips with the truth, I really don’t give a shit. This is a simple, mostly genius idea and one I hope to see much more of.
Mass Liquor +1
Comments
One Response to “Free is always the best way to sell”
Leave a Reply
A free shot and you don’t even mention the brand of the vodka in your post! So much for their marketing.
The times that I have been in Mass Liquor as of late they are usually doing wine samples. I’d certainly prefer the vodka as well.